Branding the CEO: Best Strategy to Brand your Companies CEO

Branding the CEO: Best Strategy to Brand your Companies CEO

No matter what industry your company is in, CEO branding is a tried-and-true way to increase revenues. Well-branded CEOs have access to more deals and therefore can bring in more money. The best strategy for branding your CEO is getting their message in front of the right audience. This can be achieved through any combination of speaking engagements, awards, book deals or social media presence. When done correctly, this strategy will not only develop your CEO brand but also position your company as an industry leader. Here are a few ways to get started:

Speaking Engagements

Speaking engagements are one of the best ways to build credibility and establish yourself as an expert. Making physical appearances in front of people in your target audience gives you a chance to connect with them in a tangible way. Maximize speaking engagements by setting some time aside for a meet and greet or Q&A session. This gives the audience a chance to really get to know you.

Social Media Presence

When it comes to social media branding, all sites are not created equally. Rather than trying to span your presence over every major social media network, focus on sites that help reach the target audience. Spend some time narrowing down your target demographics and identifying which social media sites appeal to them. Once identified, focus your social media efforts on these sites.

Book Deals

Securing a book deal is another great way to establish credibility in your field. A book gives you the opportunity to showcase your unique knowledge and expertise. Not only that but adding the title of “best-selling author” to your resume instantly yields credibility to your claim as an expert. If that was not reason enough, writing a book can also serve as a springboard for speaking tours, book signings or social media campaigns.

Awards

Earning an award related to your business or industry is another great way to build your credibility. The best part is that you do not have to wait to be nominated for an award in order to get one. In many cases, you may be able to apply for an award yourself. To find such opportunities, consider performing an internet search to find awards related to your industry.

Branding your CEO is one of the smartest moves you can make for the future of your company. Although it may seem like a difficult task at first, the time and effort you put into building the brand will be paying off for years to come.

Chris Burch is a venture capitalist and founder of Burch Creative Capital.

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